Citrus Crate Label
ClassificationsPrinted Materials-labels
Datec. 1945
Made AtCalifornia, United States of America, North America
MediumLithographic print
Dimensions8 3/4 × 12 1/2 in. (22.2 × 31.8 cm)
Credit LineGift of Mr. Gordon T. McClelland
Object number38383.6
DescriptionThis object is a crate label for Silver Moon brand lemons. The label indicates that these oranges were grown and packed by the San Fernando Heights Lemon Association in San Fernando, California and distributed by Sunkist Growers, Inc.Along with other crops such as celery and lima beans, citrus groves began sprouting up all around Orange County in the late 19th century, leading to a boom in the citrus industry and earning the county an international reputation as a land of abundance. Following this theme, brands of citrus were given names that evoked wealth, prosperity, and romance. Combined with label design such as this depiction of a lush, moonlit landscape, the final result made the produce seem more luxurious and desirable to consumers.
On View
On viewCollections
c. 1925
c. 1927
c. 1927
1940s
c. 1930
c. 1900
1930-1949
Early 20th Century
c. 1915
